#HoliHaiSabki
The festival of Holi is synonymous with vibrant colours. But has Holi just been limited to the festival of colours?.
With the advent of Holi, people in the urban areas are wasting so much of water. Enough water already is being wasted on a daily basis in washing and bathing. The festival of Holi comes as a curse for people living in the drought affected areas.
According to a global report released by Non-Profit Organisation, WaterAid, 600 million Indians live in areas where water scarcity ranges from high to extreme. 600 million is a large number that we cannot fathom. We continue wasting water as if there’s no tomorrow.
While every year people come up with different techniques to save water during Holi, little to nothing seems to be done to put those plans into execution. Before we embark upon the colourful celebration, we must think about the Indians battling drought and water scarcity everyday.
Being responsible should be our duty, at least towards the coming generation of tomorrow.
This Holi, I pledge to play the festival of colour with responsibility. I and my family members took the Goldmedal challenge of water conservation and used only organic colours.
The best part about these organic colours is that they do no harm to the skin and hair. But did you know that these organic colours come off very easily? This means less water is required to take off the colours during a shower.
Another thing that I did this Holi was to use no water. We made sure that we played only with the colours and banned the use of water balloons and water guns. We banned the rain dance in our society and enjoyed to the fullest with the use of organic colours supporting the campaign of #HoliHaiSabki
My idea of dry holi was loved by everyone so much that even our neighbours hopped in to celebrate in our style.
Not only did we save a great amount of water, but we also made sure nobody was hurt during the play as the water balloons were totally banned.
#SAVE WATER
Every bucket of water that we saved, ensured a smile to a dozen of people in the drought hit areas complementing to the pledge of #HoliHaiSabki. Every water balloon we banned from our Holi celebrations, ensured a glass of water for an individual in the drought affected area. While we did our bit this Holi, why don’t you take up the Goldmedal challenge and start saving water not just on Holi but on a daily basis.
Goldmedal was established in the year 1979 with a vision to create switches and accessories that make a positive difference to the lives of consumers. The company has a strong focus on design and R&D to create products that are considered path breaking in the Indian market.
It is one of those rare Indian companies that have been awarded national and international certifications for processes and design. The company has a nationwide presence with over 10,000 dealers across the country, with its manufacturing facility in Maharashtra, India.
Their products are also available at leading consumer malls in India – Including Croma, Walmart, Reliance Fresh, Home Town, DMart, Aditya Birla More.
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