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#ShareTheLoad campaign by Ariel

Ariel gave me this wonderful chance of inviting me to their #ShareTheLoad campaign where renowned personalities like Tahira Kashyap and Sharat Verma were gracing the panel discussion. Also present was Mandira Bedi, who along with Tahira managed to showcase how sharing the household chores, such as laundry helps responsibilities being shared equally. This campaign totally touched my heart as it has made its way into my life. I personally helmed Ariel’s #ShareTheLoad campaign at my house

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Brands

Whisper #keepgirlsinschool campaign

Feminine care brand, Whisper has released a new campaign “#KeepGirlsIn School” to prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. According to Whisper, 1 in 5 girls drop out of school the moment they reach puberty.

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Brands

Johnson’s #ChooseGentle

I attended a Johnson’s Baby event, which was conducted to brief the millennial parents about the many changes that Johnson’s Baby have brought in their products. The campaign was titled- ‘Choose Gentle’, which itself speaks for the kind of ‘gentle’ care that their products will provide for the babies. The campaign is aimed at millennial parents and the transformation of baby care needs and how the brand is adapting to them. The campaign highlights the changes that Johnson’s has made to include fewer ingredients to give even more gentle care.

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Brands

Bio-Oil-Pregathon #BigLittleSteps

The Bio-Oil Pregathon event was a massive success, which drew crowds in large number. As a mother, I was totally in awe of the courage these mothers-to be displayed. There were out there, preparing themselves for the Pregathon. Their determination was so high that nothing could stop them, not even those little kicks that they felt inside. Maybe, those kicks were boosters from their babies who were too excited to participate in their first ever marathon.

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