Johnson’s Baby is a brand that I have trusted ever since I was a child. This brand, which has been providing skin and hair care product range for babies is the most trusted brand in the country.
Ever since I was a child, my mom would use only Johnson’s Baby products for my delicate skin and hair. Using Johnson’s products has now become more of a legacy in my house. After my mom, I have been using the brand for my daughter’s skin and hair care.
As a mother all we want is the best for our little kids and Johnson’s Baby is a hands-on when it comes to maintaining our trust. And thus, the relationship with Johnson’s goes on for eons of time.
A couple of days ago I attended a Johnson’s event, which was conducted to brief the millennial parents about the many changes that Johnson’s have brought in their products.
#ChooseGentle
The campaign was titled- ‘Choose Gentle’, which itself speaks for the kind of ‘gentle’ care that their products will provide for the babies. The campaign is aimed at millennial parents and the transformation of baby care needs and how the brand is adapting to them.
The campaign highlights the changes that Johnson’s has made to include fewer ingredients to give even more gentle care.
The brand itself is built on scientific expertise, enabling itself to transform its entire range of products to meet the evolving needs of new parents and babies.
Jhonson’s sends a message right that with the changing needs of millennial parents, they have also evolved with time and now assure to provide the gentlest care to the babies.
The #ChooseGentle event was to highlight the changing product attributes such as- no parabens, no sulphates and no dyes to give the gentlest care to babies; whilst maintaining the core of ‘clinically proven, pure ingredients’.
The new look of the products is in sync with the evolving times with new ergonomic packaging to ensure that parents only need to focus on their babies. Ever since the changing times, the parenting styles have also evolved and thus, the needs of new age parents in taking care of their babies have also evolved.
With ‘Choose Gentle’ Johnson’s Baby vows that is committed towards even more gentle care for babies.
This campaign was mainly targeted towards millennial parents who are assured that Johnson’s Baby is a part of their journey in raising their little ones, right from day one.
Because I have been trusting Johnson’s brand ever since the time I remember, I am very sure that it will live up to its promise of ‘Gentle Care’. I urge all you new mommies and daddies to lay your hand on the Johnson’s Baby for your child’s care and you will surely built your very own relationship with the brand, just like me.
Just like every new parent, Johnson’s as a brand too vouches for the best care for your little one.
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