Tag: Choose Gentle

I attended a Johnson’s Baby event, which was conducted to brief the millennial parents about the many changes that Johnson’s Baby have brought in their products. The campaign was titled- ‘Choose Gentle’, which itself speaks for the kind of ‘gentle’ care that their products will provide for the babies. The campaign is aimed at millennial parents and the transformation of baby care needs and how the brand is adapting to them. The campaign highlights the changes that Johnson’s has made to include fewer ingredients to give even more gentle care.

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