I attended a Johnson’s Baby event, which was conducted to brief the millennial parents about the many changes that Johnson’s Baby have brought in their products. The campaign was titled- ‘Choose Gentle’, which itself speaks for the kind of ‘gentle’ care that their products will provide for the babies. The campaign is aimed at millennial parents and the transformation of baby care needs and how the brand is adapting to them. The campaign highlights the changes that Johnson’s has made to include fewer ingredients to give even more gentle care.
The moment my baby was born, the only concern I had was to shield her from the world. Babies are born with pink skin, their veins so visible underneath their almost translucent skin. With such a tiny little human being by my side, all I could think of was giving the best kind of skin care of my child. I…
